Evaluating Social Media Marketing Essay Sample free essay sample

To stay competitory and relevant in today’s technological universe. a figure of concerns have realized that societal media selling is a good manner to set up an online and outstanding presence. By fall ining the digital age. both little and big concerns are pulling a considerable sum of attending to their merchandises and/or services. Subsequently. they are bettering their selling public presentation. building-meaningful relationships. generating-huge net incomes. and securing-future concern. In visible radiation of this. this paper will discourse several grounds why societal media selling has become extremely popular among concerns of all sizes. It will besides analyze some benefits and booby traps sing concern enterprisers in the context of societal media. Furthermore. it will speak about an advanced scheme utilized by PepsiCo to reap client penetration every bit good as two other concerns who gained advantage in similar mode. Finally. it will theorize the impact societal me dia will hold on concerns in the close hereafter. We will write a custom essay sample on Evaluating Social Media Marketing Essay Sample or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page and supply implicative accomplishments needed to acquire the most out of the alterations environing it. Reasons for Social Media Marketing Popularity Before measuring some grounds why societal media selling has become so popular in today’s market place. what precisely does the bombilation phrase societal media marketing mean? A on the job definition for consideration has been provided by ( Ward. 2012 ) . â€Å"Social media marketing consists of the effort to utilize societal media to carry consumers that one’s company. merchandises and/or services are worthwhile. † By acknowledging that societal media is a powerful selling tool to carry or tempt consumers. legion companies like Pepsi. Starbucks. and Hyundai to call a few. have benefited and go on to profit from it. Further grounds of this will be provided subsequently on. Furthermore. many companies use societal media sites or webs such as Facebook. Twitter. YouTube. Google. LinkedIn. and others to bring forth a batch of traffic or draw prospective clients. In so making. they by and large generate a batch of concern by forging-deeper relationships. act uponing consumers’ behaviour. and finally winning their assurance to purchase their merchandises or subscribe to their services. In add-on to forging or edifice relationships. act uponing consumers’ behaviour. and winning their assurance. many companies besides use societal media sites as a strategic selling tool to increase their concern chances. As a consequence. the per centum of their market portions becomes high. Not merely does the per centum of their market portions become high. but the chance of future concern becomes assuring. Furthermore. critical feedback is besides received from the degree of concern chances. Using societal media hence is non merely a powerful selling tool to carry consumers. construct relationships. addition exposure. and increase concern chances. but it is besides a strategic instrument. For case. it helps concerns to pull off new information and stay connected with their clients. In support of this truth. the writer of Should Business Embrace Social Networking? As reported by ( Reid. 2009 ) . â€Å"Social media for selling was genuinely necessary to maintain company near to the client. † As a affair of fact. many companies are utilizing societal media services as their chief digital tool to hold direct interactions with their clients. nurture relationships. and keep a good public image. T o add to this. it has been pointed out by ( Maldonado. 2010 ) . â€Å"Social media has opened a bipartisan communicating for people and has allowed companies to give an full section for establishing their selling runs through societal webs such as LinkedIn. YouTube and FaceBook. † In short. societal media selling has become extremely popular. particularly in recent old ages. Simply because many companies have realized that it is an effectual selling tool to prosecute more clients and win their concern. Benefits and Pitfalls of Social Media Marketing for Business Entrepreneurs Becoming a concern enterpriser is a exalted aspiration for many people. Therefore. concern enterprisers ought to hold basis-business constructs every bit good as good merchandises and originative ways to market them. In add-on to holding fundamental-business constructs. good merchandises. and the ability to market them. there are some benefits and booby traps normally associated with societal media selling. Some benefits or advantages to see as relate to concern enterprisers are as follows: societal media is good because it is a user friendly tool and it is a practical vehicle of making concern. Besides. it is free in nature to a certain grade and it lacks boundaries—accessible to everyone. Further. get downing a new venture by utilizing societal media in regard to selling make non necessary requires a large start-up budget or working capital. In add-on. utilizing societal media surely provides a degree of liberty for concern enterprisers. Furthermore. they do non necessary require any educational position to voyage the landscape of cyberspace selling. Besides. utilizing societal media is a reasonably cheap manner of ascertaining-pertinent feedback from consumers as it relates to trade name satisfaction. betterment. and development. In short. societal media selling helps to place a company on a planetary graduated table. promotes a company trade name. and at the same clip builds strong-customer dealingss. On the other manus. there are booby traps environing societal media marketing for concern enterprisers. For illustration. the below tabular array as provided by ( Pr att. 2009 ) revealed some top barriers as relate to ciphering the return on investing ( RO1 ) of societal media: 1Lack of dedicated resources to make the measuring and analysis30 % 2Don’t know what to measure25 % 3Social media isn’t chiefly about RO120 %4Lack of tools14 % In order to hold a good established concern and remain competitory in the societal media industry as shown in the above tabular array requires a good hard currency flow or dedicated resources. Lack of resources usually becomes a serious hinderance for concern enterprisers and hence makes it financially hard for them to vie and last in the societal media environment. Furthermore. unequal resources or hard currency flow makes it highly disputing to raise financess from possible investors. facilitate concern growing. establish new merchandises. and derive an advantage in the societal media sphere. Besides. non holding adequate resources potentially cripples concern entrepreneurs’ selling ability to carry on ongoing market research. As a consequence. merchandise development. production. growing. and adulthood suffer. Another booby trap or disadvantage environing concern enterprisers is commitment. Even though it is easy to venture out into the societal media universe. it takes firm committedness. passion. and subject to accomplish coveted ends in today’s of all time altering market place. Additionally. it takes a great trade of forbearance and attention to develop and cultivate good relationships. Failure to develop good relationships decidedly contributes to miss of concern chances. Without concern or advertisement chances in the societal media civilization. relationships begin to decline drastically. trade name exposure suffers. and possible gross is non realized. Evidence of this truth has been noted by ( Sau-ling. 2011 ) . â€Å"Profit for societal media sites is generated from concern chances. † Not merely do concern chances affect the mentioned countries for concern enterprisers. but they besides consequence the development or cultivation of a group of people. As a affair of fact. people are critical to the daily demands. interactions. and outlooks of the s ocietal media universe. On this concluding point. it is non advantageous for concern enterprisers to prosecute in societal media marketing without equal resources. creativeness. trade name exposure. concern chances. and people. Advanced Strategy Utilized by PepsiCoIn hunt of new concern chances and penetrations with an attempt to positively impact the planetary community while deriving financially. PepsiCo late deployed an advanced scheme called the Pepsi Refresh Project. Against such background. PepsiCo deliberately decided non to prosecute in the traditional limelight of the one-year Super Bowl ( 23 ) . Rather. it invested a significant sum of money in exchange for consumers’ originative thoughts. To give farther grounds of this. harmonizing to the article Pepsi Gets Into The Thick Of Things ( 2010 ) . â€Å"The Pepsi Refresh Project will present more than $ 20 million this twelvemonth to fund thoughts that will do a positive impact on their community. † Such sum of money spent by PepsiCo ab initio seemed unprecedented or uneven to the general populace. However. from a strategic-marketing position. it was truly good for PepsiCo in a figure of ways. To exemplify. the company was able to obtai n originative thoughts and insightful information from the general populace. Further. it was able to set up a societal media platform through its trade name consciousness. Besides. it was able to advance a more positive and synergistic experience. which is now being translated into immense net incomes. As a consequence of the positive result of such undertaking and the radical nature of societal media selling. harmonizing to ( Wiley. 2012 ) . â€Å"Pepsi’s CEO Indra Nooyi announced that the company is puting tierce of its selling budget in societal media. † Without a shadow of a uncertainty. societal media has helped PepsiCo to derive an advantage with regard to client penetration than it would hold otherwise. Two other concerns have besides used societal media to their advantage. which will be discussed following. Two Other Businesss Deployed Social Media to Their Advantage StarBucks and Hyundai have besides used and go on to utilize societal media as a strategic selling tool to their advantage. StarBucks. for illustration. late experienced a important diminution in its concern gross for a figure of grounds. As a consequence. a figure of their shops across the United Sates were forced to shut. In an effort to recover a stronger public presence refering the companyâ⠂¬â„¢s trade name. StarBucks had to tap into the power of societal media selling. To give grounds of this. it has been reported by ( Morrison. 2011 ) . â€Å"In January 2008. Mr. Schultz once more took clasp of the main executive reins and announced sweeping plans-including the closing of underachieving stores-for the ailing company’s turnaround. aching much of its rejoinder on client experience and invention. † The use of societal media since so has helped the company enormously. For illustration. customers’ experience has been elevated through the company’s new merchandises. Gross saless have besides increased locally and globally. But most significantly. the clients feel a deep sense of heat and connectivity because they are able to voice their concerns. stay updated and even customized their drinks by utilizing the company’s sites—MyStarbucksIdea. Hyundai is the following receiver of societal media selling. This company every bit antecedently stated has been utilizing societal media as a selling tool for a twosome of old ages. In so making it has reaped significant-financial benefits. Initially. the degree of concern for the company was really. peculiarly during the economic slack in 2008. A figure of factors like trade name perceptual experience or value. client satisfaction every bit good as the deficiency of inputs thereof contributed to the company’ s hapless degree of concern. However. in an attempt to stabilise the company’s trade name and compete at a high degree. while placing clients need and beging their inputs. the company changed its selling attack. To that terminal. it has been reported by ( Holiday. 2009 ) . â€Å"In early 2007. things began to alter when Joel Ewanick. Hyundai’s VP-marketing. arrived from Richards Group. so Hyundai’s creative and media bureau. where he had been director-bran planning. † With the reaching of the new VP and his ability to accommodate rapidly to the societal media environment. every bit good as understanding the demands of client. and establishing new trade names ; the company’s fiscal image quickly improved. To add to this as farther observed by Holiday. â€Å"Nielsen’s on-line post-game study found 43 % of participants said Hyundai Super Bowl ads improved their sentiment of the trade name. † Once once more. societal media along with originative research and developme nt and aggressive selling tactics have helped Hyundai to derive a competitory border in the fighting car industry. Future Impact and Improvement of Skills Since human existences by nature are societal animals. and they have an built-in inclination to link and discourse one with another on a regular footing. societal media decidedly will be around for many old ages to come. As a affair of a fact. it has been reported by ( Tsai. 2009 ) . â€Å"Social media selling in the U. S. will turn from $ 716 million this twelvemonth to more than $ 3. 1 billion in 2014. † With such prodigious projection. the future-communications landscape of societal media will alter even further. For this ground. concerns of all sizes will be adversely impacted in a figure of ways. An illustration of this is societal media marketing would do traditional selling such as print newspapers. direct mail. and the xanthous pages irrelevant to some extent. Therefore. the development or retooling of new accomplishments is perfectly necessary so as to take full advantage of the societal media universe. Some implicative or needed accomplishments that would intermix ni cely with the societal media universe are as follows: effectual people accomplishments. societal media usage policy accomplishments. fundamental-graphics design and picture accomplishments. research and web design accomplishments. advanced. electronic mail and texting accomplishments. and the ability to efficaciously utilize hunt engines such as Google. MSN. Yahoo and others. Having these relevant accomplishments would in fact enhance one’s ability to take full advantage of the alterations environing the societal media universe. To reason. it is most obvious that societal media has radically transformed the modern universe. As a consequence. a figure of concerns of all sizes have rapidly learned to tap into the power of societal media marketing so as to vie on a high degree and remain relevant. Furthermore. in hunt of new concern chances every bit good as remaining connected with the multitudes across the Earth. many concerns are even compelled to believe outside the traditional box of selling. Consequently. they have implemented advanced ways to showcase their merchandises. Besides. they continue to happen originative ways to construct positive relationships through societal media. and thereby profiting from it in noticeable ways. That being said. the hereafter of societal media so looks promising because it is a powerful vehicle that drives the u niverse. Mentions ( 2010 ) . Pepsi Gets Into The Thick Of Thingss: WWD: Women’s Wear Daily. Retrieved on August 20. 2012 from hypertext transfer protocol: //www. ebscohost. com Holiday. J. ( 2009. ) . Seller Of The Year. Hyundai. ( Cover narrative ) . Ad Age. 80 ( 38 ) . 1-12. Retrieved on August 19. 2012 from hypertext transfer protocol: //www. ebscohost. com Maldonado. N. ( 2010 ) . Connect and Promote. Career World. 38 ( 5 ) . 26-29. Retrieved on August 14. 2012. from hypertext transfer protocol: //web-ebscohost. libdatab. straggler. edu/ehost/detail Morrison. M. ( 2011. ) . Forging A Moment Of Connection. Ad Age. 82 ( 40 ) . 30. Retrieved on August 19. 2012 from hypertext transfer protocol: World Wide Web. ebscohost. com Pratt. K. M. ( 2009. ) . Cashing in on Tweets. ( Cover narrative ) . Computerworld. 43 ( 29 ) . 22-26. Retrieved on August 19. 20012 from hypertext transfer protocol: //web-ebsohost-com. libdatab. straggler. edu/ehost/detail? Reid. C. K. ( 2009. ) . Should Business Embrace Social Networking? Econtent. 32 ( 5 ) . 34-39. Retrieved on August 14. 2012 from hypertext transfer protocol: //web-ebscohost-com. libdatab. straggler. edu Sau-ling. L. ( 2011. ) . Soical Commerce–E-Commerce in Social Media Context. World Academy Of Science. Engineering A ; Technology. 7239-44 ( ) . . Retrieved on August 22. 2012 from hypertext transfer protocol: //web-ebscohost-com. libdatab. straggler. edu/ehost/detail? Tsai. J. ( 2009. ) . EveryOne’s Social ( Already ) . CRM Magazine. 13 ( 16 ) . 34-38. Retrieved on August 20. 2012 from hypertext transfer protocol: //www-ebscohost. comlibdata. straggler. edu/ehost/detail? Ward. S. ( 2012 ) . Social Media Marketing. Retrieved on August 14. 2012 from hypertext transfer protocol: //sbinfocanada. about. com Wiley. J. ( 2012 ) . Marketing Management. In Boone. A ; Kurtz ( Eds. ) . Contemporary Business ( 14 erectile dysfunction. . pp. 4-597 ) .

In what ways and to what extent did constitutional and socia essays

In what ways and to what extent did constitutional and socia essays Any Revolution can usually be credited to some sort of constitutional and/or social development. Between 1860 and 1877, constitutional and social developments contributed to the revolution in many, many ways including The South Carolina Declaration of Causes of Secession, The Reconstruction Act, and the Freedmens Bureau. The South Carolina Declaration of Causes of Secession helped to start the revolution, as stated in Document A. Being the first to secede, South Carolina led an example, and other states followed. As stated by John Sherman in Document B, It has been a principle of states rights, that bad sentiment that has elevated state authority above national authority, that has been the main instrument by which our government is sought to be overthrown. (Meaning that the government has been overthrown as a result of giving the states too much power.) Sherman also believes that the policy of this country ought to be to make everything national as far as possible. The Reconstruction Act also contributed to causing the Revolution. The angered the South because it placed too many restrictions (such as registering new electorate voters) on it, helping the revolution to be well on its way. In Document F, Senator Lot Morrill thinks the Civil Rights Act of 1866 is revolutionary. However, he believed that there was already a revolution taking place, but no one realized. A third leading cause of the Revolution was The Freedmens Bureau. As represented in Document E, the Bureau was meant to give Homesteads to the freed slaves, but the promises made by the government were not kept. Document Is picture represents how the freedmen felt that having no rights was even worse than slavery. Of course, there were more constitutional and social developments that contributed to causing the Revolution such as the Emancipation Proclamation, the Ku Klux Klan, and the Black Codes. ...

Disability Does Not Mean Inability Essay Example | Topics and Well Written Essays - 750 words

Disability Does Not Mean Inability - Essay Example e, disabled people may need more commitment and determination to pursue goals since they may lack certain physical or mental characteristics to perform well in this or that sphere (Wasserman & Asch, 2013). Nonetheless, they have courage and strength to go beyond any possible limits. Paralympics can be regarded as one of the brightest examples of this determination and people’s desire to prove that disability is not inability. For me, the phrase â€Å"Disability is not inability† is associated with unprecedented but inherent quality of a human being. Humans can adjust to any environment and any condition. More so, they may benefit from any condition. Disability often touches only one or a few spheres of the human life. If a person cannot hear, it does not mean that he/she cannot write beautiful stories, paint marvelous pictures, build houses, save people’s lives (being a scientist) and so on. People have a variety of opportunities to make a difference. Hence, disability puts certain limits to certain spheres only. It is also important to remember that the development of technology opens up new horizons. Thus, people whose limbs were amputated participate in sport competitions and show remarkable results. Surgeons often perform outstanding surgeries and people start hearing or seeing again. Healthcare has improved the quality of people’s lives significantly. Personally, I do not have any impairments and I can only imagine what it feels like to be different. However, I know some people who have to live with it. Notably, these people are also examples of determination and capability. Thus, Alex does not walk and is confined to a wheelchair. Nonetheless, he has never complained or drawn people’s attention to his impairment. He works for a multinational as a translator and he is highly valued in his organization. He is punctual and hard-working. What impresses me most is that Alex does sports and has a hobby. He is a great photographer and he is thinking of

Collection Plan for the scenario Essay Example | Topics and Well Written Essays - 2000 words

Collection Plan for the scenario - Essay Example Organizing the data collected and managing it for consumption entails the whole intelligence process. In the present situation, the information provided below aims at aiding the officers develops intelligence and information useful in dealing with the situation and identifying any threats that may arise from the sale of the item to either the terrorists or any other group of individuals. The information is developed and provided to the different operational teams for positively consumption to combat the situation. In addition, ensure that the resulting effect is not of any effect of negative nature to the respective country they represent or the international community. The reaction to the data collected bases on the different validation aspects that the data satisfies. The study detailed below discusses the multi-INT collection plan against the different targets in the scenario. The collection scenario will aim at gathering all the necessary data about the scenario in the case provided. The collection will have specific targets based on the relevance of the data that the team is in position to collect from these targets. The different targets that the intelligence teams aim at gathering the information on include the counterterrorism effort, the effort to combat the narcotics business and counter proliferation. For effective collection of the data for this scenario, there is need to have a well-trained resourceful team with a number of members that understand the common language in the areas that these threats are standing. These will provide the aid in translating the different information and obtaining information from the field that is necessary to add to the current intelligence knowledge available. These provide the specific targets that the INT group needs to focus on. The group will obtain more information on the scenarios provided and obtain even more information that may provide a different opinion. For

Exploring Qualitative Problems Essay Example | Topics and Well Written Essays - 1000 words

Exploring Qualitative Problems - Essay Example This may be due to them holding down a full time job, or their personal commitments that do not allow them to travel to school. Some students may be ill or may not be in a position to move out of their present residence to be able to attend college. Distance education schools provide such student with the chance to study and add to their knowledge and expertise without attending daily classes. These courses may be run via the internet by publishing lectures, by sending course material and receiving physical or electronic assignments from students or by using podcasts and interactive sessions on occasion. Many schools combine a number of methods in order to provide the best possible learning experience to their students. But often, this experience does fall quite short of the benchmark set by regular courses. This is often attributed to the reduced stimulation received by students taking distance education courses. Thus, a large body of research has been attempting to understand and a ddress this concern over the last few years. Research Addressing Quality Enhancement In a study by De Smet, Van Keer, and  Valcke (2008), the interactions amongst fourth year students who were trained to be peer tutors and freshmen were analyzed using content analysis (Shank, 2006; Bogdan, & Biklen; 2007). The study attempted to evaluate the kind of interactions and the topics covered by tutors and the support strategies provided by them in asynchronous discussion conditions. The authors evaluated the discussion threads and collected data by identifying the type of discussions and the points of change in topics. It was found that the importance of tutors was constant throughout. The discussions among participants and the strategies used by the tutors varied as per the discussion themes; but did not evolve to higher levels of conversation. The study also used cluster analysis to identify the types of tutors; and found three styles - motivators’, ‘informers’ and ‘knowledge constructors’. This was taken as more proof for the importance of tutors. While content analysis of conversation amongst peer tutors and the students has provided valuable information on this study (Bogdan, & Biklen; 2007); it would have been more valuable if some professional tutors were also to interact with students. The value and need of tutors is dependent on the students’ need to gain information that may not be otherwise accessible. Professional tutors may handle discussions differently from peers, and these differences may help us identify the kind of inputs that help distance education participants’ gain more knowledge and skills from their courses. The content analysis also gives us the type of interaction and the styles of interaction used to approach a given problem. This is a truly valuable technique in this case, as it helps us identify the structure of conversation that best helps in student development in a given topic. Another s tudy published by Menchaca and Bekele in 2008 provides an understanding of the elements that contribute to making distance education a success. The researchers wanted to identify the strategies and the tools that helped both instructors and students to succeed in online courses. To this end, they collected data from students, instructors and administrators over a long period and applied a qualitative method for constant comparative analysis

Postpartum Depression And Postnatal Depression Psychology Essay

Postpartum Depression And Postnatal Depression Psychology Essay Presently at hand there is a reoccurring social problem that is alarming to pregnant women collectively. The social dilemma is identified as postpartum depression otherwise to some as postnatal depression. Postpartum is a significant type of clinical depression that inhibits women emotionally and physically following childbirth. Postpartum depression is a form of depression that follows child birth in particular mothers. Cases can be mild or severe enough to be labeled psychosis and require hospitalization ( ). When people contemplate desolation, many assume depression as just erratic mood swings, anxiety, or guilt which is self inflicted. However depression is beyond mood swings and impulsive emotions. Depression is the fourth leading cause of global disease burden for individuals and society (Brundtland, 1998).Depression is a clinical diagnosed ailment that hinders the world population. Depression can be treated and alleviated, although overlooked may develop into severe mental and physical problems. Postpartum depression is a grave illness that requires immediate attention by qualified physicians. Those who are diagnosed with depression often encounter symptoms similar to guilt, anxiety, sleeplessness, and constant thoughts of suicide. PPD is a serious social predicament that should not be ignored, if manifested PPD can be very detrimental to the welfare of families and children. Although men can develop PPD, typically PPD troubles women who undergo the early phases of childbirth usually proceeding three months of delivery. Women are more vulnerable to PPD given that their bodies undergo extreme psychological, physical, and developmental change in such a short duration. There are various explanations and diagnosis into why PPD develops within women post birth. Some of these reasons include Hormonal change, sudden vary of lifestyle, mental illness, along with stress. Furthermore PPD is not just an obstacle that occupies a few; PPD is universal and in fact common in many child births. One in six women is affected by mental distress during pregnancy or postpartum, and was found to be the leading cause of maternal death between 2000 and 2002 (Lewis 2004). Some intellects may regard these manners simply as the baby blues; nevertheless expert studies have revealed that PPD is indeed a well documented illness that inhabits women of every populace. Furthermore this r esearch paper will confer the issues of postpartum disorder along with providing adequate information concerning the causes, symptoms, impact on child development, and methods for treatment. Now that I have identified postpartum depression, lets acknowledge as well as analyze the causes and symptoms of PPD. It is often difficult to diagnose or even pin point the sources of PPD; however several doctors explicate that PPD may be triggered by unexpected change in hormones, sudden adjustment of lifestyle, mental illness, or stress. Postpartum depression occurs in 10-15% of women in the general population ( ). Women who undergo pregnancy usually encompass higher levels of hormones which in essence can alter cognitive behaviors and emotions. All women are unique; many go through intense body and hormonal changes. Subsequent to birth it is common for women to have decreased levels of estrogen and progesterone which can instigate mood swings, nervousness, as well as extreme fatigue. Following pregnancy, mothers who experience PPD frequently endure the postpartum blues; moreover 85% of women experience some type of mood disturbance. For most women, symptoms are transient and rela tively mild, however 10-15% of women experience a more disabling and persistent form of depression and 0.1-0.2% of women experience postpartum psychosis ( ). The postpartum depression or baby blues traumatic symptoms include of anxiety, sleeplessness, loss of energy, guilt, and at some levels severe mental psychosis. Another cause of PPD is the abrupt change of daily routine. The change of lifestyle from time to time may be overwhelming or even too demanding for newborn families. Mothers and Fathers are sometimes unaware the drastic lifestyle changes a baby initiates. In other words some families are unprepared for the consequences and responsibilities of nurturing a newborn. This is particularly true when it comes to younger couples who engage in unplanned pregnancies. You see this scenario all too often, couples who lack maturity, experience, as well as responsibility do not understand what it takes to be a suitable parent. This is why education plus counseling is crucial to counteract PPD. Many families who lack the resources, education, healthcare, or economic means are further susceptible to PPD; as a result the lower class citizens usually suffer largely. Additional contributing factors to PPD consist of patients who suffer from substance abuse, unplanned pregnancy, financial problems, poor relationships, and those who already endure a history of mental illness or depression. If this problem is left untreated, postnatal depression can last for months or even years, therefore endangering yourself and your childs welfare. Next I plan on discussing the impact that postpartum depression has on newborn babies and child development. The early stages of child maturity is significant, otherwise health problems may transpire. Children of mothers with postpartum depression are more likely than children of non depressed mothers to exhibit behavioral problems (e.g., sleep and eating difficulties, temper tantrums, hyperactivity), delays in cognitive development, emotional and social deregulation, and early onset of depressive illness( ). Implying families who bear post partum depression may in fact negatively affect parent-infant relations. Newborn babies require constant attention and nurturing, however if the family is experiencing PPD, this may result in neglect ion of the Childs physical and emotional upbringing. The mother and infant bonding is essential for childhood growth, furthermore PPD could hold a profound impact on the Childs well being. Untreated postpartum affective illness places both the mother and infant at risk and is associated with significant long-term effects on child development and behavior therefore, appropriate screening, prompt recognition, and treatment of depression are essential for both maternal and infant well-being and can improve outcome ( ). If the symptoms of PPD persist, the child may unconsciously withdraw or reject the mothers parenting. At this point we have recognized Post partum depression as well as documented the cause and effects of PPD. Therefore lets focus on the process for treating PPD. No two women are alike, so treating PPD can be tedious even overwhelming sometimes. The most important factor for treatment of PPD is early detection. Realizing there is a problem and early treatment is crucial for reducing PPD. And though PPD is categorized as a disorder, there are several affective methods for healing. A number of techniques used to counter PPD include counseling, antidepressant drugs, and importantly education. Post natal depression is in fact a curable illness but it takes time along with education which is the crucial. It is also essential to surround yourself with quality caregivers. In addition its vital to encompass a good support system like family, friends, collegues, or even co workers to help ease the symptoms of depression. Medication and professional counseling can often be successful for reduc ing or eliminating the symptoms of PPD. Many doctors believe that counseling plus anti depressants including nortriptyline, paroxetine, and sertraline will help counter the symptoms of PPD. And I know this day and age drugs are not always the answer; however experts agree that antidepressants along with therapy plus counseling are well documented for alleviating PPD. As you can observe postpartum depression is as significant illness that plagues women of all stature. Postpartum depression has been established in numerous studies to have a negative effect on a mothers ability to provide optimal care for her infant ( ). One in six women is affected by mental distress during pregnancy or postpartum, and was found to be the leading cause of maternal death between 2000 and 2002 (Lewis 2004). PPD is a serious social issue that needs further attention. This is not a dilemma that discriminates between race, gender, or age. Everyone is susceptible to PPD and this illness is increasing with the hardship of times. There is a dire need of education and healthcare for families that experience PPD.

The BU Biolab Essay -- Disaster Management

The rapid pace of vaccine development convinces people that they are safe from the infectious diseases. Unfortunately, the anthrax outbreak in 2001, having killed five people, reveals the vulnerability of the public health, suggesting that further research on contagious epidemics should be developed abruptly. In response to this issue, the National Institute of Allergy and Infectious Diseases (NIAID) granted Boston University a $128 million funding for the construction of a new leading facility known as the National Emerging Infectious Diseases Laboratory (NEIDL or BU Biolab), which would be sited on the Boston University Medical Campus, to battle against contagious ailments. Besides conducting research on infectious diseases, the BU Biolab will also perform research to prepare for bioterrorism (Le Duc). According to the Center for Disease Control, there are four levels of increasing of containment for research on infections ranging from Biosafety Levels 1 through 4 (BSL-1 to BSL-4) . While much of the research on epidemics is done in laboratories with BSL-2 to BSL-3, the BU Biolab, with the highest level of precaution, BSL-4, will conduct research on rare contagious epidemics including anthrax, ebola, and plague, which are usually life threatening. Even though the construction of the BU Biolab was completed in 2008, no research is being conducted since the legal approval from the local community is required for the BU Biolab to fully operate at the BSL-4 research. One of the reasons that keeps local residents from approving is the concern regarding security and safety. As the study of dangerous infections with unknown cure will be taking place at the BU Biolab, the fear of deadly pathogens leaking rises among the public. The ... ...ing millions of lives around the world. Think of the bioterrorism attack using anthrax in 2001 and how it jeopardized the safety and security of the community. What would protect the community from this disastrous attack in the future? Works Cited Cataneo, Emily. â€Å"Tensions High at BU BioLab Meeting.† NEIDL 6 Oct. 2010. Web. 25 Feb. 2012. Hernandez, Gabrielle. â€Å"BU Biosafety Lab Ignites Critiques.† Tufts Daily. 20 Oct. 2009. Web. 25 Feb. 2012. Keith, Jean Hennelly. â€Å"Leading Lab for Biosafety.† Bostonia Winter 2003-2004: 22-25. Web. 25 Feb. 2012. Landry, Lauren. â€Å"Mayor Menino Approves the BU Biolab: Ebola and the Plague Head to the South End.† Web. 25 Feb. 2012 Le Duc, James W., et al. â€Å"Framework for Leadership and Training of Biosafety Level 4 Laboratory Workers.† Emerging Infectious Diseases 14.11 (2008): 1685-1688. Web. 25 Feb. 2012.

Layers of the Atmosphere

Without our atmosphere, there would be no life on earth. Two gases make up the bulk of the earth's atmosphere: nitrogen (78%), and oxygen (21%). Argon, carbon dioxide and various trace gases make up the remainder. Scientists divided the atmosphere into four layers according to temperature: troposphere, stratosphere, mesosphere, and thermosphere. The temperature drops as we go up through the troposphere, but it rises as we move through the next layer, the stratosphere. The farther away from earth, the thinner the atmosphere gets. 1. TROPOSPHEREThis is the layer of the atmosphere closest to the Earth's surface, extending up to about 10-15 km above the Earth's surface. It contains 75% of the atmosphere's mass. The troposphere is wider at the equator than at the poles. Temperature and pressure drops as you go higher up the troposphere. The Tropopause:  At the very top of the troposphere is the tropopause where the temperature reaches a (stable) minimum. Some scientists call the tropopa use a â€Å"thermal layer† or â€Å"cold trap† because this is a point where rising water vapour cannot go higher because it changes into ice and is trapped.If there is no cold trap, Earth would loose all its water! Most of what we call weather occurs in the troposphere. The uneven heating of the regions of the troposphere by the Sun causes convection currents and winds. Warm air from Earth's surface rises and cold air above it rushes in to replace it. When warm air reaches the tropopause, it cannot go higher as the air above it (in the stratosphere) is warmer and lighter †¦ preventing much air convection beyond the tropopause. The tropopause acts like an invisible barrier and is the reason why most clouds form and weather phenomena occur within the troposphere.The Greenhouse Effect:  Heat from the Sun warms the Earth's surface but most of it is radiated and sent back into space. Water vapour and carbon dioxide in the troposphere trap some of this heat, preventi ng it from escaping thus keep the Earth warm. This trapping of heat is called the â€Å"greenhouse effect†. However, if there is too much carbon dioxide in the troposphere then it will trap too much heat. Scientists are afraid that the increasing amounts of carbon dioxide would raise the Earth's surface temperature, bringing significant changes to worldwide weather patterns †¦ hifting in climatic zones and the melting of the polar ice caps, which could raise the level of the world's oceans. 2. STRATOSPHERE This layer lies directly above the troposphere and is about 35 km deep. It extends from about 15 to 50 km above the Earth's surface. The stratosphere is warmer at the top than the bottom. The lower portion has a nearly constant temperature with height but in the upper portion the temperature increases with altitude because of absorption of sunlight by ozone. This temperature increase with altitude is the opposite of the situation in the troposphere.The Ozone Layer:   The stratosphere contains a thin layer of ozone molecules (with three oxygen atoms) which forms a protective layer shielding life on Earth from the Sun’s harmful ultraviolet radiation. But this ozone layer is being depleted, and is getting thinner over Europe, Asia, North American and Antarctica. â€Å"Holes† are appearing in the ozone layer. 3. MESOSPHERE Directly above the stratosphere, extending from 50 to 80 km above the Earth's surface, the mesosphere is a cold layer where the temperature generally decreases with increasing altitude.Here in the mesosphere, the atmosphere is very rarefied nevertheless thick enough to slow down meteors hurtling into the atmosphere, where they burn up, leaving fiery trails in the night sky. 4. THERMOSPHERE The thermosphere extends from 80 km above the Earth's surface to outer space. The temperature is hot and may be as high as thousands of degrees as the few molecules that are present in the thermosphere receive extraordinary large a mounts of energy from the Sun.However, the thermosphere would actually feel very cold to us because of the probability that these few molecules will hit our skin and transfer enough energy to cause appreciable heat is extremely low. The thermosphere corresponds to the heterosphere , a zone where there is no uniform distribution of gases. In other words, the gases are not well-mixed; instead they are stratified that is layered, in accordance to their molecular masses. In contrast, the gases in the homosphere (consisting of the troposphere, stratosphere and mesosphere) are uniformly distributed.

Karl Marxs Greatest Hits

Karl Marx's Greatest Hits Karl Marx, born May 5, 1818, is considered one of the founding thinkers of sociology, along with Émile Durkheim, Max Weber, W.E.B. Du Bois, and Harriet Martineau. Though he lived and died before sociology was a discipline in its own right, his writings as a political-economist provided a still deeply important foundation for theorizing the relationship between economy and political power. In this post, we honor Marxs birth by celebrating some of his most important contributions to sociology. Marxs Dialectic Historical Materialism Marx is typically remembered for giving sociology a conflict theory of how society operates. He formulated this theory by first turning an important philosophical tenet of the day on its headthe Hegelian Dialectic. Hegel, a leading German philosopher during Marxs early studies, theorized that social life and society grew out of thought. Looking at the world around him, with the growing influence of capitalist industry on all other facets of society, Marx saw things differently. He inverted Hegels dialectic, and theorized instead that it is the existing forms of economy and productionthe material worldand our experiences within these that shape thought and consciousness. Of this, he wrote in  Capital, Volume 1, The ideal is nothing else than the material world reflected by the human mind, and translated into forms of thought. Core to all of his theory, this perspective became known as historical materialism. Base and Superstructure Marx gave sociology some important conceptual tools as he developed his historical materialist theory and method for studying society. In The German Ideology, written with Friedrich Engels,  Marx explained that society is divided into two realms: the base, and the superstructure. He defined the base as the material aspects of society: that which allow for production of goods. These include the means of productionfactories and material resourcesas well as the relations of production, or the relationships between people involved, and the distinct roles they play (like laborers, managers, and factory owners), as required by the system. Per his historical materialist account of history and how society functions, it is the base that determines the superstructure, whereby the superstructure is all other aspects of society, like our culture and ideology (world views, values, beliefs, knowledge, norms and expectations); social institutions like education, religion, and media; the political system; and even the identities we subscribe to. Class Conflict and Conflict Theory When looking at society this way, Marx saw that the distribution of power to determine how society functioned was structured in a top-down manner, and was tightly controlled by the wealthy minority who owned and controlled the means of production. Marx and Engels laid out this theory of class conflict in  The Communist Manifesto, published in 1848. They argued that the bourgeoisie, the minority in power, created class conflict by exploiting the labor power of the proletariat, the workers who made the system of production run by selling their labor to the ruling class. By charging far more for the goods produced than they paid the proletariats for their labor, the owners of the means of production earned profit. This arrangement was the basis of the capitalist economy at the time that Marx and Engels wrote, and it remains the basis of it today. Because wealth and power are unevenly distributed between these two classes, Marx and Engels argued that society is in a perpetual state of conflict, wherein the ruling class work to maintain the upper-hand over the majority working class, in order to retain their wealth, power, and overall advantage. (To learn the details of Marxs theory of the labor relations of capitalism, see  Capital, Volume 1.) False Consciousness and  Class Consciousness In  The German Ideology  and  The Communist Manifesto, Marx and Engels explained that the rule of the bourgeoisie is achieved and maintained in the realm of the superstructure. That is, the basis of their rule is ideological. Through their control of politics, media, and educational institutions, those in power propagate a worldview that suggests that the system as it is is right and just, that is is designed for the good of all, and that it is even natural and inevitable. Marx referred to the inability of the working class to see and understand the nature of this oppressive class relationship as false consciousness, and theorized that eventually, they would develop a clear and critical understanding of it, which would be class consciousness. With class consciousness, they would have awareness of the realities of the classed society in which they lived, and of their own role in reproducing it. Marx reasoned that once class consciousness had been achieved, a worker-led revolutio n would overthrow the oppressive system. Summation These are the ideas that are central to Marxs theory of economy and society, and are what made him so important to the field of sociology. Of course, Marxs written work is quite voluminous, and any dedicated student of sociology should engage in a close reading of as many of his works as possible, especially as his theory remains relevant today. While the class hierarchy of society is more complex today than that which Marx theorized, and capitalism now operates on a global scale, Marxs observations about the dangers of commodified labor, and about the core relationship between base and superstructure continue to serve as important analytic tools for understanding how the unequal status quo is maintained, and how one can go about disrupting it. Interested readers can find all of Marxs writing digitally archived here.

Formulas of Ionic Compounds

Formulas of Ionic Compounds Ionic compounds form when positive and negative ions share electrons and form an ionic bond. The strong attraction between positive and negative ions often produce  crystalline solids that have high melting points. Ionic bonds form instead of covalent bonds when there is a large difference in electronegativity between the ions. The positive ion, called a cation, is listed first in an ionic compound formula, followed by the negative ion, called an anion. A balanced formula has a neutral electrical charge or net charge of zero. Determining the Formula of an Ionic Compound A stable ionic compound is electrically neutral, where electrons are shared between cations and anions to complete outer electron shells or octets. You know you have the correct formula for an ionic compound when the positive and negative charges on the ions are the same or cancel each other out. Here are the steps for writing and balancing the formula: Identify the cation ( the portion with a positive charge). It is the least electronegative (most electropositive) ion. Cations include metals and they are often located on the left-hand side of the periodic table.Identify the anion ( the portion with a negative charge). It is the most electronegative ion. Anions include halogens and nonmetals. Keep in mind, hydrogen can go either way, carrying either a positive or negative charge.Write the cation first, followed by the anion.Adjust the subscripts of the cation and anion so the net charge is 0. Write the formula using the smallest whole number ratio between the cation and anion to balance charge. If the charges of the cation and anion are equal (e.g., 1/-1, 2/-2, 3/-3), then combine the cation and anion in a 1:1 ratio. An example is potassium chloride, KCl. Potassium (K) has a 1- charge, while chlorine (Cl-) has a 1- charge. Note that you do not ever write a subscript of 1.If the charges on the cation and the anion are not equal, add subscripts as needed to the ions to balance the charge. The total charge for each ion is the subscript multiplied by the charge. Adjust the subscripts to balance charge. An example is sodium carbonate, Na2CO3. The sodium ion has a 1 charge, multiplied by the subscript 2 to get a total charge of 2. The carbonate anion (CO3-2) has a 2- charge, so there is no additional subscript.If you need to add a subscript to a polyatomic ion, enclose it in parentheses so it is clear the subscript applies to the entire ion and not to an individual atom. An example is aluminum sulfate, Al2(SO4)3. The parenthesis around the sulfate anion indicates three of the 2- sulfate ions are needed to balance 2 of the 3 charged aluminum cations. Examples of Ionic Compounds Many familiar chemicals are ionic compounds. A metal bonded to a nonmetal is a dead giveaway that youre dealing with an ionic compound. Examples include salts, such as table salt (sodium chloride or NaCl) and copper sulfate (CuSO4). Compound Name Formula Cation Anion lithium fluoride LiF Li+ F- sodium chloride NaCl Na+ Cl- calcium chloride CaCl2 Ca2+ Cl- iron(II) oxide FeO Fe2+ O2- aluminum sulfide Al2S3 Al3+ S2- iron(III) sulfate Fe2(SO3)3 Fe3+ SO32- Ionic Compound Formulas

Explain the importance of communication in promoting the therapeutic Coursework

Explain the importance of communication in promoting the therapeutic relationship - Coursework Example The behaviours and attitudes of nurses in their caregiving duties and responsibilities highly influence the resultant relationship. It is important to highlight that therapeutic relationship is central to the client’s health and general welfare. I have realized this through my interaction with one of my medical ward patients. A number of factors have constituted my relationship with the patient, but the most important is communication. Communication played a fundamental role in building therapeutic relationship between the patient and me. This in return has enhanced definition and identification of the different users of therapeutic nursing. The role and importance of communication in promoting nurse-patient relationship is described in this paper. A number of factors have influenced my nurse-client relationship prior to my interaction with the patient and communication effectiveness therein. Vulnerability of my client required that trust be an integral component of the therapeutic relationship. Promises to either party were kept to avoid instances of mistrust. Confidentiality of the patient was an important therapeutic variable that I observed so that neither the patient’s nor my boundary was crossed. Our thoughts and opinions prior to this therapeutic relationship were diverse and dynamic. In this regard, mutual respect ensured that these two accounts were accounted for. On the same note, I understood the importance of showing empathy to my client. This way, the client felt cared for and the kind of actions that I took as the patient’s nurse greatly influenced the client’s quality of life, specifically in instances of health complications. Professional intimacy is another thing that built a favourable therapeutic relationship. Bringing the nurse and the client close to one another is integral to a beneficial nursing practice.

Media Relations Assignment Example | Topics and Well Written Essays - 250 words - 9

Media Relations - Assignment Example Then he further attained a Masters in Communication with a concentration in Public Relations. The student has received a scholarship as a protocol supervisor, who works with the delegation in Shura Council, Riyadh, Saudi Arabia (WAPTAC, 2013). During his study period, he was actively involved in essential conceptualization of English skills such as reading, writing, grammar, as well as, listening amongst others. Besides, he participated in other elementary university studies that embrace psychology, cultural anthropology, both Canadian and American studies. In addition, he enriched his studies by handling academic research papers presented in different formal settings, but most of all improved his speech work by participating in English classroom debates (WAPTAC, 2013). Up on his appointment at the diplomat of Shura council, Riyadh Saudi Arabia, he is entitled to make arrangements on both local and international levels for visiting delegations. Moreover, he is in charge of press conferences while making drafts and summary of reports concerning the latest events of the organization across the world. His priority is to ensure the right accommodation and transport for the visiting delegations while coordinating all scheduled appointments and he is highly adaptive to various cultural settings. Consequently, he is partly engaged as an editor of Al- Eqtesadiah Newspaper, where he collects, examines and interprets news while maintaining sharp criticism with colleagues and professional experts in the same